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最后只好爬起来

一周媒体观察(060401)

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最令人兴奋的消息应该是“南方体育要还魂了”。我曾经在本blog中两次(12)预测南体的复出,终于见到了半官方的响应,看来这也是当事者的共识。理由和意义不再赘述,至于形式,我想应该是借南都周刊的壳。南都周刊的生活版和娱乐版中都没有任何体育内容,这不是偶然的。这届世界杯不会很有趣,但至少媒体可以足够有趣。来玩一玩儿咯。

接下来是关于RSS信息过剩,这个陈旧话题因为本周老白的一篇《给别人打分》,又掀起了一个小高潮。其中一篇《RSS订阅的无序增加是因为有价值网摘太少了》 中,作者说“现在的问题是做有价值网摘的人太少了,才造成我们的RSS订阅数会越来越多”,这比较荒谬。好的网摘师推荐好的文章,让我们发现了好的 blogger,这正是我们的订阅增加的原因。有价值的网摘越多,我们订阅的RSS只会更多。期待keso们摘出一切好文章,自己便不必去订阅原作者的blog,未免有些太舒服。此外,作者认为非IT类优秀网摘人难觅,我只能说她的视野比较狭窄了。

现在大家都看网易新闻。自从可以直接看到呼声最高的网友留言(这是来自Digg的创意)之后,就再也没必要冒着浏览器崩溃的风险去新浪看评论了。网易新闻的留言往往比新闻本身更有价值。从网易新推出的RSS门户可以看出,网易是2.0到了骨子里。虽然还有很多问题(比如把feed混同于seed而译成了“种子”),但大方向是对的。看网易的新闻页面你就知道,减少新闻数量,减少点击成本,增大新闻字号,增大留白面积,less is more,这就是web2.0。

与网易的可爱相比(我一直觉得网易专题评分里的“很烂”都是新浪搜狐同行浏览时顺手投的),有些人却一直很笨,比如雅虎中国的马老板。当他去年一举提出要 超过Google和百度,雅虎中国首页只做搜索时,稍具智商的人都看得出来,此人已疯。如今,交给三大导演拍的广告还没看到,首页却悄然又作变化,一个响亮的耳光。当Yahoo正在web2.0大潮中扮演开路先锋和内容中心时,它的中国部分实在太丢脸了。

最后再说说新浪blog。一场骂战看似以韩的完胜收场,但实际上,根本不存在真正有分量的交锋,难怪很多人都感慨陈朱之争要高级多了。 高纯属搞笑,批评家陆等一帮人则不知所云。以上人士的共同点是网盲,根本不知道网络是怎么回事,竟然认为韩需要为他粉丝的行为负责,还很义愤填膺。关于导演陆,我认为他出现时是占理的,但他错误地在文章中失去了冷静,结果当然是给了无数人话柄。整场论战都在一些无关紧要的细枝末节上扯淡,质量十分低下。

另外一边,逻辑严谨的老罗始终认为韩“话糙理不糙”,我难以理解。两人PK,不是一方该骂,就一定要支持另一方的,当然我知道老罗不是这种思路。很想知道, 尽管有众多有足够分量的blogger始终挺韩,但韩寒敢把评论关掉吗?群氓的力量,对韩寒究竟有多重要?如果抽去所有看客,胜负还会那么明显吗?

Written by kyth

April 1st, 2006 at 9:47 pm

Posted in Archives

One Response to '一周媒体观察(060401)'

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  1. yahoo的车站灯箱广告,抄袭耐克太明显了吧。
    韩寒那个辩论我也觉得没什么好说,除了粉丝大快之外,毕竟对手太弱了。

    steven

    2 Apr 06 at 1:54 am

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